New Saab film big YouTube hit
14 Mar 2011
At the recent Geneva Motor Show, Saab Automobile presented their new interactive in-car media interface, IQON. To support the launch, The Point Agency provided a film script for a short launch film. Together with Gothenburg agency Valentin & Byhr, the film that was created was a major hit, attracting over 100 000 hits on YouTube within a week. View the film here.
