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Volvo V60 Plug-In Hybrid

A milestone in Volvo Cars history, it was our honour to contribute to the launch of the V60 Plug-In Hybrid.

Our tasks here were to create copy for the internal educational interface for sales staff and to write content for a factual, presentation brochure, examples of which are presented above. The challenge in this project was to convey the unique nature of what the car represented, at the same time presenting information in straightforward terms that sales staff can easily convey to potential buyers, journalists etc.

To achieve this, a conceptual film starring Volvo’s VP Marketing was created, for which we were responsible for scrip and concept development.