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Volvo Trucks Corporation

Over three eventful years, The Point Agency in collaboration with Forsman Bodenfors Inhouse supplied ideas and copy for Volvo Trucks Corporation. The material shown is from the launch magazine for the new Volvo FL and FE which was published in late 2013.

For the launch of the Volvo FL and FE, we conceptualised and created a launch magazine, web modules, printed ads and other segment related material. Other projects undertaken with VTC and FBI include a highly successful retail campaign for the Russian market and promotional material for VTC’s sponsorship of the Volvo Ocean Race.