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SKF Beyond Zero

Sometimes big ideas have to be condensed into short, effective soundbites. This project involved identifying and defining the essence of SKF's Beyond Zero strategy and presenting it over seven slides on a specially created campaign site.

SKF’s Beyond Zero strategy is at the heart of the company’s future development. It was devised to ensure lifecycle thinking is applied to solutions and products at every stage of their design, development, use and recycling.

Together with SKF, The Point Agency created copy for this campaign site, highlighting the importance of Beyond Zero and outlining the scope and vision of the strategy for customers, journalists, potential partners and curious global citizens.