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A snappy, on-message headline to support E-mail marketing. Conceptual copy to describe Halens labels Happy Holly, TrulyMine and Amy's Stories. Short, descriptive product texts and intros to weekly Direct Mails - our relationship with Halens involves all this and much more.

Based in Sweden but active over 12 European countries, Halens is a household name in fashion retailing. The company approached The Point Agency in 2014 to help them create clear, consistent and effective English copy which can be translated and used in all their markets – a challenging, fast-moving assignment which we are more than pleased to apply our experience and skills to.