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Flow by Bolon

Concept development and copy creation for a new designer flooring collection.

During late 2014, we helped Bolon create material for the launch of their new collection, ‘Flow’.

Starting with an all-encompassing theme ‘An Ocean Within’, we were instrumental in developing this concept across a diverse range of launch material. Projects included web texts, web and printed ads, banners, press releases and more pragmatic sales material, both internal and external. We also provided copy for the collection’s launch events, which took place at Stockholm Furniture Fair in February 2015.