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Children’s IKEA

A beautiful book and accompanying film to help Ikea’s global workforce understand the importance of play in the development of children.

The ambition of this project was to unify and inform Ikea’s global workforce of the company’s philosophy in terms of how it creates children’s products. Our job was to create a script for a 10-minute educational film and accompanying book. Produced in children’s style and identifying and highlighting key areas, a strong, relevant and well-received global communication tool was created.