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Business Region Göteborg

A brochure to attract and welcome non-Swedes who have moved here to start a new career or study? The perfect job for The Point Agency.

BRG promotes the commercial and business interests of companies in West Sweden. As such, this production was intended to offer recently arrived workers or students an insight into how we live here in Göteborg and how they can ‘hit the ground running’. Using a concept ‘a day in the life’ and exemplifying this through the experiences of five individuals, this is a great example of pragmatic, relevant storytelling based on a strong idea.