Children's Ikea products can shape the lives of youngsters in so many positive ways. But before this can happen, staff and suppliers across the world must be educated and motivated. That's where we came in.
Together with our friends at Gothenburg production house Bobby Works, we created a 10 minute film to help Children's Ikea achieve this. Combining live-action, animation, digitally generated environments and a sympathetically toned script, we were able to create a conceptually strong film and accompanying book that presented strong messages with a human touch.
