Classical music is exactly what you want it to be. From this simple starting point our concept was born. Several years later this concept still characterises and steers GSO's communicative material.
Gothenburg Symphony Orchestra is not only Sweden's national orchestra - its Musical Director is none other than the charismatic, world-renowned Gustavo Dudamel.
Together with SCP/Grey Göteborg, we helped GSO create a concept around the emotions classical music evokes. This concept has sunsequently been used over a wide variety of medias, resulting in increased season ticket sales for GSO.
At the centre of the 2010 campaign, we also conceptualised and developed an acclamed iPhone App, The Street Orchestra, with the aim of attracting younger people to classical music. Check out the film here.
